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I was at work. I sat at my desk. I used my expensive computer. I used the software they told my to use. I went to these meetings I was asked to go to. I did these conference calls. I did all this stuff. But I didn’t actually do anything. I just did tasks. I didn’t actually get meaningful work done.
And what you find is that, especially with creative people — designers, programmers, writers, engineers, thinkers — that people really need long stretches of uninterrupted time to get something done. You cannot ask somebody to be creative in 15 minutes and really think about a problem.
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